• 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20

Welcome to Scent 101, class is now in session

Here’s all the supporting data you’ll need for your big idea. Study up, there will be a pop quiz.

cheatsheetRelax, here’s a cheat sheet.

The science of olfaction is an active, exciting field. A modern era of study exploded following the 1994 Nobel Prize awards to Richard Axel and Linda Buck for their groundbreaking work on the sense of smell.

Coincidentally, ScentAir was founded shortly thereafter! There are all kinds of facts and data on the power of the sense of smell and how it can help shape your customer experience.

The fine print, in not so fine print

Resources

Even though we consider ourselves experts when it comes to scent marketing, the folks below are a few people we look up to.